Makeover includes new logo - 09:39 AM - April , 2010
Pelahatchie's muscadine-laced logo is now embedded in the pavement of the town's main intersection, part of a $1.5 million makeover changing the face of the eastern Rankin County town.
The stamped concrete, located at Brooks and Second streets, features the logo the town developed about three years ago.
"What we're trying to do is use that logo consistently in everything we do," Pelahatchie Mayor Knox Ross said. "Since that is the focal point of town, we thought it would be a great place to do it."
The logo can be found around town from police cars to flags along power lines. It features the town's symbol, muscadines, and the town's slogan, "A Place to Prosper."
The muscadine has long been connected to the town's annual celebration, the Muscadine Jubilee. The town once had acres of vineyards.
"About that same time, Paul Broadhead from Meridian was looking for a place to build a muscadine processing plant," Ross said. "Thus, as a gimmick to play off of Boyne's muscadines and attract the plant, 'Our Town Day' became the 'Muscadine Festival.'
"Now the vineyards are gone, the plant never came, but the festival lives on."
A handful of muscadine plants can be found behind the library, Ross said.
"For me, the graphic had to depict the city's signature event - the annual Muscadine Festival that draws enormous crowds every year with its bountiful fare of music, food, fun, arts, crafts and the ever-popular muscadine-stomping contest," said Barbara Travis, who designed the logo for the town.
Travis said she's glad to see how the logo has been incorporated around town as well as in "designer asphalt," as she called it.
"It really is a satisfying feeling to tour the town and see how the logo plays such an integral part in the overall marketing strategy of the city," Travis said.
In addition to the street improvements, the town's renovations include:
# New sidewalks along Second and GoForth streets;
# A plaza with a splash park;
# A Community Center housed in a renovated hardware store;
# And, a refurbished City Hall.
Work on City Hall is expected to be finished this month, and the rest of the projects are set for completion in late spring or early summer, Ross said.
"We're trying to get people downtown to wander around," said Ross, who has been mayor for about 14 years. "The whole point of this is an overall strategy to enhance the walkability and attractiveness of the town.
"We believe that we must give people a reason to live here, and this serves to enhance out attractiveness."
Some business owners said Pelahatchie's renovations lured them to open up shop.
Jerry Holliday is in the process of opening a woodworking shop downtown, a place he chose because of the small-town atmosphere.
"It's a historic district," said Holliday, who owns Holliday Woodworks on Second Street. "I'm hoping what I do is a fit - complementary of the historic town."
Another new business headed to town is Limelight Boutique, which is scheduled to open April 1 on Second Street. Owner Tanya Carter said she chose Pelahatchie because it was a good fit.
"If anyone wants anything, you have to go to Forest or Brandon," Carter said. "By the time they get off work, they don't want to drive anywhere else."
(From article in Rankin Ledger by Justin Fritscher)
Bold dates denote events.